Optimizing Video Size on Facebook in 2023: Maximizing User Experience and Content Creation

In the fast-paced world of social media, Facebook continues to be a dominant force, constantly adapting and innovating to meet the demands of its users. As we step into the year 2023, one aspect that Facebook is poised to tackle head-on is video size optimization. With videos becoming increasingly central to our online experiences, Facebook recognizes the need to optimize video sizes to maximize user experience and empower content creators. In this article, we will explore the fascinating world of Facebook video size in 2023, delving into the implications for users, content creators, and the platform itself. Prepare to be enthralled by the possibilities that await us as we unlock the potential of optimized video sizes on Facebook.

Facebook Video Size 2023

When it comes to optimizing video size on Facebook in 2023, understanding the platform’s recommended dimensions and aspect ratios is crucial. As a content creator or marketer, ensuring that your videos are in line with Facebook’s guidelines not only maximizes user experience but also enhances content creation possibilities. So, let’s delve into the key considerations for video size on Facebook in 2023.

The recommended dimensions for Facebook shared post videos in 2023 are 1280×720 pixels[^1^]. This aspect ratio provides a visually pleasing experience, allowing videos to fill the screen without distortion. In landscape mode, the aspect ratio remains at a standard 16:9[^1^]. On the other hand, portrait mode adopts a 9:16 aspect ratio for better viewing on mobile devices[^1^]. However, it’s important to note that videos containing links will have a 16:9 aspect ratio regardless of the mode[^1^].

But what about mobile users? With the rise of smartphone usage, it’s becoming increasingly important to optimize video dimensions specifically for mobile. On mobile devices, the aspect ratio is rendered to 2:3[^1^]. This ensures that videos appear crisp and visually appealing on smaller screens.

Choosing the right video format is just as essential as the dimensions themselves. Facebook recommends using .MP4 and .MOV formats for optimal compatibility and performance[^1^]. These formats are widely supported, ensuring that your videos can be played smoothly across various platforms and devices.

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Now, let’s talk about length and size limitations. Facebook allows for videos with a maximum length of 240 minutes or 4 hours[^1^]. This is particularly beneficial for content creators who wish to share longer-form videos with their audience. However, keep in mind that longer videos may require more bandwidth and may lose viewer engagement if they are not captivating enough.

When it comes to file size, Facebook has set a limit of 4GB for video uploads[^1^]. This ensures that videos can be easily uploaded and shared without compromising quality or user experience. It’s worth noting, however, that larger file sizes may take longer to upload, so it’s essential to strike a balance between quality and file size.

While MP4 and MOV formats are ideal, Facebook also supports other video formats, providing flexibility for content creators[^1^]. This allows you to work with different video formats depending on your preferences or existing content library.

For marketers looking to optimize video size for Facebook ads, there are specific recommendations to keep in mind. For feed ads, it is recommended to use a size of at least 1080×1080 pixels with a maximum file size of 30MB[^1^]. Adhering to these guidelines ensures that your ads look visually pleasing and load quickly, capturing the attention of your target audience.

In addition to regular videos, Facebook also offers a unique feature called 360 Video, which allows for a complete 360-degree view of the content. With a maximum length of 240 minutes and a recommended maximum file size of 10GB, this feature enables an immersive viewing experience for users[^1^].

To summarize, when optimizing video size on Facebook in 2023, it’s essential to consider the recommended dimensions, aspect ratios, and file formats. By aligning your videos with these guidelines, you can maximize user experience, capture viewer attention, and enhance your content creation capabilities.

Remember, video size optimization isn’t limited to Facebook alone. Other social media platforms such as Instagram, Twitter, Snapchat, YouTube, LinkedIn, and Pinterest also have specific video size requirements[^1^]. Keeping up with these guidelines ensures that your content looks great and performs effectively across various platforms.

In conclusion, by optimizing video size on Facebook in 2023, content creators and marketers can ensure an immersive and enjoyable user experience while maximizing the potential impact of their videos. With careful consideration of dimensions, aspect ratios, formats, and guidelines, you can captivate your audience and unlock the full potential of video content on Facebook.

“At the heart of optimizing video size on Facebook in 2023 lies the ability to deliver visually captivating content while maintaining compatibility and performance across platforms.”

Facebook video upload limits and other video requirements can sometimes be confusing and frustrating. However, understanding the limitations and specifications is crucial for successfully uploading high-quality videos on the platform. To make it easier for you, we have compiled a comprehensive guide on the topic. Check out our website for all the details on Facebook’s video upload restrictions and what you need to know before hitting that upload button. Stay ahead of the game and create engaging videos that meet all the necessary requirements. Explore our detailed article on Facebook video upload limits and other video requirements here.

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Social Media Video Sizes & Ratios: A Comprehensive Guide for 2023

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With the ever-increasing popularity of social media platforms, it is crucial for content creators and marketers to optimize their video content to reach a wider audience. Understanding the specific video sizes and ratios required by each platform is essential to ensure that your content appears well-optimized and visually appealing.


YouTube, being one of the most popular video-sharing platforms, primarily focuses on widescreen horizontal ratios. The most common aspect ratio is 16:9, with pixel dimensions of 1920×1080 for full HD or even 4K (3840×4160) resolutions. However, YouTube also allows other ratios, including ultra-widescreen and vertical options.

“YouTube mostly focuses on widescreen horizontal ratios, with 16:9 being the most common aspect ratio for full HD or 4K videos.”


Facebook, predominantly accessed via mobile devices, also needs to cater to desktop users. Therefore, the recommended video size for Facebook is either a 1:1 square ratio or a 4:5 vertical ratio. When it comes to advertisements, the 4:5 ratio is highly recommended. The ideal video length for short-form content on Facebook is around one minute.

“To ensure your videos look good on both mobile and desktop, consider using a 1:1 or 4:5 video ratio for Facebook. For short-form videos, aim for approximately one minute in length.”


Instagram offers various video formats, including feed posts, IGTV, Reels, and Stories. For feed posts, both 1:1 square ratio and 4:5 vertical ratio are recommended to seamlessly fit among images. IGTV and Reels primarily use a 9:16 vertical ratio, but it is crucial to focus on the 4:5 area to keep the essential elements centered. When it comes to Stories, a full vertical 9:16 ratio is ideal.

“For Instagram, adapt your video sizes for different formats. Feed posts should be in a 1:1 or 4:5 ratio, while IGTV and Reels favor a 9:16 ratio with a focus on the 4:5 area. Stories should always be in a full vertical 9:16 ratio.”


TikTok, a rapidly growing social media platform, has video size requirements similar to Instagram Reels. The recommended aspect ratio is 9:16 or a 1:1 square ratio, with video lengths usually between 15 to 30 seconds, although videos can be up to 10 minutes long. Aim for optimal resolution with 1080×1920 dimensions.

“For TikTok, aim for 9:16 or a 1:1 square ratio with videos between 15 to 30 seconds in length. Optimal resolution is 1080×1920.”


Twitter allows video uploads up to 140 seconds in various aspect ratios. However, the best aspect ratio is 16:9, with a maximum resolution of 1280×720. While there are limitations on video length, specific ratios are more versatile for Twitter.

“On Twitter, utilize a 16:9 aspect ratio, with a maximum resolution of 1280×720. This provides the best compatibility and performance for video uploads.”

Tips for Repurposing Videos across Platforms

Creating videos for multiple platforms can be challenging, but with these tips, you can effectively repurpose your content:

  1. Shoot videos with future platform plans in mind, shooting in 4K and with a wider angle to allow for cropping later on if needed.
  2. Make use of guide frames to ensure that your video’s important elements are within the frame.
  3. Consider adding subtitles or captions to accommodate viewers who prefer watching videos with sound off or who have accessibility needs.
  4. Develop a streamlined workflow if you create videos for both horizontal and vertical platforms, starting with the horizontal one and customizing the call-to-action elements for each platform.
  5. Leverage tools like the Auto Crop Tool in the Unique Converter to simplify the process of repurposing videos for different social media platforms. You can adjust the frame automatically or manually to keep the focus on crucial elements.

“To effectively repurpose your videos for various platforms, shoot in 4K with a wider angle, consider guide frames, add subtitles for viewer convenience, establish a streamlined workflow for horizontal and vertical platforms, and utilize tools like the Auto Crop Tool offered by Unique Converter.”


Optimizing video sizes and ratios is crucial for maximizing the impact of your content on social media platforms. By understanding the specific requirements of each platform and employing helpful tips and tools, content creators and marketers can enhance user experience and expand their reach. Stay up to date with the latest guidelines from each platform to ensure your videos are seen by as many viewers as possible.

“Remember to stay up to date with the latest guidelines from each platform to optimize your videos and effectively engage your audience.”


Question 1: What are the recommended dimensions for Facebook shared post videos in 2023?

Answer: The recommended dimensions for Facebook shared post videos in 2023 are 1280×720 pixels.

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Question 2: What are the aspect ratios for landscape and portrait mode videos on Facebook?

Answer: The aspect ratio for landscape mode videos on Facebook is 16:9, while the aspect ratio for portrait mode videos is 9:16. However, videos containing links have a 16:9 aspect ratio regardless of the mode.

Question 3: What aspect ratio is rendered for Facebook videos on mobile devices?

Answer: On mobile devices, Facebook videos are rendered with an aspect ratio of 2:3.

Question 4: What are the recommended video formats for Facebook videos?

Answer: The best video formats to use for Facebook videos are .MP4 and .MOV. However, Facebook also supports other video formats besides MP4 and MOV.

Question 5: What is the maximum length and file size for Facebook videos in 2023?

Answer: The maximum length of a Facebook video in 2023 is 240 minutes (4 hours), and the maximum file size you can upload is 4GB.